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Westaways

The new full sleeves for Westaways were designed to better reflect the premium nature of the product, and focus on the Westcountry origins of the brand.

This is the latest in a long line of successful packaging design for the region's favourite sausages. The new packs are designed to protect the sausages better in transit, and include a new environmentally-friendly tray.

The previous design is still in use on a number of different sausage recipes. The Hog's pudding in particular benefited from some great food photography that provides customers with a clear idea of how the product should be used.