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Devonvale

Devonvale make a delicious range of biscuits, cakes and flapjacks, often sold through convenience stores and garage forecourts. The original branding failed to communicate the quality of the products, and the packaging offered little in the way of shelf impact.

The new identity injected fresh life to the products, and the packaging started reaching out to customers from the shelf. New customers agreed to stock the products, and existing customers restocked more frequently.

Two packaging variants were introduced. 'J-cards' for the company's Crumble Slices made eating on the move easier, while labels that could be overprinted made it simple for the company to introduce new products quickly. New display outer boxes add to the impact at point-of-sale.

We have also developed a new website for the company, as well as printed literature and business stationery.