Quickes Traditional

Over the past six years, we have transformed nearly every aspect of this traditional cheesemaker's communications. In the wake of the first Foot and Mouth epidemic, large quantities of mass produced cheddar flooded into the market, and we helped to reinforce the company's premium positioning with new packaging.

A main challenge was to refresh and update the company's overall style without altering the identity, which had represented the company from the beginning.

The list of projects we have completed includes photography, literature, exhibition stand, vehicle livery, signage, advertising, point-of-sale and website.

In particular, an investment into stunning photography has really paid dividends for the client, and raised the bar across all subsequent materials.

One of the most important ways to convert cheese lovers into Quickes fans is to encourage sampling of the product, so the exhibition displays and promotional vehicle livery are vital in making an impact and communicating the quality of the product.

The website (quickes.co.uk) includes a simple e-commerce function that has enabled the company to test demand for selling cheese online without significant investment. A Content Management System enables them to update a range of different sections, including Mary's Diary, awards they have won, photographs of the public gardens, events they are attending and news items.