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Formula K

With the rise in overweight pets becoming more of a problem, pet food company Edinburgh Nutrition created a new product that offered pet owners a reliable solution for their portly pooch.

We developed a range of names that were then tested to evaluate consumer response. Pet owners were reassured by the scientific qualities offered by the name Formula K.

The identity and packaging is eye-catching and bright, and reinforces the quality of the product and the ingredients used.

A local Golden Retriever called Chas was chosen as the face of Formula K, so we took him into the studio and captured his athletic figure for the pack graphics.

Product efficacy claims were backed up by independent testing, vet endorsements and a comprehensive money back guarantee. Pack sizes were limited to two at launch, with larger packs planned to follow soon after.

Initial support from the retailers is encouraging, and early consumer feedback is very positive. A second product for the brand is currently in development.