Broadcast

Broadcast advertising (TV, radio and cinema) offers real impact, because it gives your message a human voice. We manage the whole process, from planning and media buying to creative development and production, as well as evaluation and research to measure its effectiveness.

Advertising on TV can be an incredibly cost-effective way to reach large numbers of people quickly and powerfully. Specific regions can be targeted, and special interest channels on digital stations can reach smaller numbers of more relevant people.

When we recommend TV for part or all of your next campaign, it's because it makes sense. For the creative treatment, for the budget, for the audience and for the end results.

Radio can work for a number of reasons:

1. Radio offers efficient targeting, because different stations attract different listeners.
2. Radio reaches people at relevant times and places, like driving home, before going out on a Friday night or over breakfast.
3. Radio, (together with cinema), has the lowest level of advertising avoidance - people rarely switch stations to skip the ads.
4. Radio can multiply the effect of other media, as part of a wider campaign. This seems to originate from the fact that it is audio-only, and therefore stimulates a different part of the brain.
5. Radio ads make a big impact because of their frequency and because listeners tend to spend so long listening (on average 14 hours per week).
6. Radio drives response. On average a fifth of Internet surfers are listening to radio - so they are just a click away from interacting with a brand.
7. Listeners use radio for emotional reasons - to keep their spirits up, to stop themselves from feeling bored in the car or isolated while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in.

Cinema audiences are captive. The auditoriums are dark and the audience is silent. With a huge screen and big sound, attention levels are high - and so is advertising impact.

Advertising on cinema screens can be purchased locally, regionally or nationally. It may also be linked to certain types of film or even to specific titles. This allows the smaller, local advertisers to appear on the big screen at very affordable rates.