Press and magazines

Press advertising includes newspapers and magazines, local and national, trade and consumer. Thousands of titles across hundreds of different special interests or industry sectors.

You can book your ads directly, but in most cases you will be unlikely to get the best rates.That's why we have a specialist media partner who negotiates, plans and buys all media on behalf of our clients.You may be offered late deals from time to time that seem like a bargain, but there is no substitute for a well planned advertising strategy.

Making best use of press advertising starts with a thorough understanding of your marketing objectives. This should then be followed by the development of an effective media plan that defines reach (how many people), frequency (how often it's seen) and cost. Then you can calculate the required return on investment, so you can tell afterwards if it worked.

Press can be very effective when used to support another media, such as TV advertising. When people see a consistent message across different media, the total impact is greater than the sum of the parts.

Whether you're looking at a small ad in a trade magazine or a major campaign across the national press, we'll demystify the process and deliver an end result that works harder for you.