Outdoor

With so many different media options available, consumers are becoming increasingly difficult to target en masse. Luckily, most of us still go outside on a regular basis. Outdoor advertising falls into a number of categories:

• Roadside - phone kiosks, billboards and bus stops.
• Transport - railway stations and airports, inside and outside buses, the undergound, taxis and lorries.
• Retail - shopping centres and supermarkets, trolleys and posters.
• Ambient - all the advertising that doesn't fit into traditional categories, including petrol pumps, napkins, coffee cups, parking tickets and washrooms. Successful ambient advertising is surprising, unusual and highly creative, and can be very memorable.

We work closely with our media partners, and can provide detailed information to help your advertising work harder. We can tell you which specific billboard sites in a given area to avoid, or what percentage of the bus fleet your campaign will feature on. With so much riding on your campaign, it makes sense to make sure you have all the facts at your disposal.