Direct mail

Direct mail and junk mail are often confused. Junk mail is poorly targeted direct mail, offering something the recipient doesn't want or need. Good direct mail contains a carefully targeted message that makes an impact, and gets results. It's a considered combination of marketing, printing, sending (often called fulfilment) and response measuring.

Mail is:

• Personal - designed to reach an individual. Mail comes straight into people's homes or workplaces and into their hands.
• Universal - everyone gets it.
• Tailored - mail can be personalised to individuals or groups.
• Targeted - your message only goes to those you select.
• Flexible & creative - mail can work on all five human senses
• Measurable - by understanding what works well, you can constantly improve, refine and try new ideas.
• Portable - you can pick it up, pass it on and keep it with you.
• Complementary - As part of an integrated campaign, mail can provide a personal, compelling message delivered directly to the prospect.

We have the direct mail know-how and experience to effectively manage the entire process, taking away all the hassle and leaving you with the outcome you want.