Back to Earth specialise in natural building solutions. They source and supply products that are sustainable and provide a natural alternative to regular building materials. Having identified a publication aimed at the specialist construction and architectural sectors, they briefed us to create a campaign of adverts to promote the business.
The solution was a set of four full page adverts, three of which focussed on the special attributes of three key products within the range with a fourth that included a more general message about the company and product offering. It was essential that the campaign had a strong visually linking theme.
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