For over nine years, we have taken care of the Guildhall brand and created regular promotional campaigns. With the arrival of a new neighbouring retail centre, we worked to define a distinctive sense of the centre’s character, and the resulting work reflects a much more friendly and human outlook.
The centre is enjoying record levels of customer approval, and is regarded fondly by a loyal local customer base. The promotions reflect the centre’s qualities and tenant mix, and focus on the specific things that customers enjoy when shopping.