Mr Filbert started life in founder Mark Taylor’s imagination as an idea for a character-based snack brand. We were commissioned to bring his vision to life, and worked closely with the client team to understand the brand’s place in the premium snackfoods market. Mr Filbert himself was created with leading illustrator Sophie Joyce, and we then set about creating packaging, sales literature and an innovative website, ready for launch.
Since launch, the brand has been received very positively, and secured listings in numerous luxury retailers, including Harvey Nichols. The company also won a Lunch! Product Innovation Award in its first year.