Pure Pie has its roots in the UK music festival scene, but has since spread its wings to encompass sporting grounds, events and transport concessions. We created a brand for the company that reflected its history, worked across the different locations and introduced real character and personality.
Gold winner in the design category of the AOI’s Images competition, and nominated in the branding category at the Media Innovation Awards. When the new branding was launched at London Bridge Station, sales increased by over £300 per day.