What if a promotional campaign could help young people to be safer on the road? Max Control is an innovative competition that gives young drivers the chance to get involved and win a car, supported by advertising, print, SMS and social media. The website is based on our content management system RedCMS, with custom features added to make administration of the competition easier.
250 young drivers signed up in the hope of winning a brand new car. Each one has taken part in activities that give them knowledge that could one day prevent an accident. We worked with a range of partners (including Police, Fire, RoSPA, IAM) to deliver the various activities.