Somerdale are the largest exporter of English cheese to North America. We developed the naming, branding and packaging for Westminster Aged English Cheddar, aimed squarely at the US market.
"In the first 7 months since we launched Westminster in the US, sales have exceeded all targets and we have secured a nationwide listing in Safeway. This remarkable achievement is due in no small part to the brand and packaging design. The retail buyers responded really well, and now consumers are doing the same."
Alan Jenkins, Somerdale