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Somerdale exhibition San Francisco

Showing off in San Francisco

Somerdale is the country’s leading exporter of British cheese to the USA. The major food fares are an important part of the sales and promotion process, with the Fancy Food Show in New York and San Francisco the main events. Having the need to reflect their more elevated status within the industry, Somerdale asked us to design an exhibition display that not only fulfilled their requirement in the USA, but also, with adaptation, could meet their needs in Germany, Australia, Singapore and UAE.

Fancy Food Show San Francisco Barrow
Fancy Food Show San Francisco booth close up
Interior of phone booth, Fancy Food Show, San Francisco

From the design to build of an exhibition stand, there is a lot to organise. Watch how it all came together in San Francisco.

Good quality British food is becoming increasingly popular overseas, consequently it is crucial to emphasise the products’ provenance and reflect our culture within the materials. The countryside with its rolling hills and green pastures are at the heart of our imagery, reinforcing the message of origin and quality. Typical British features such as the iconic telephone box have also proved to be an important attraction, with buyers insisting on taking selfies whilst making a call from the stand!

Close up of Somerdale at Fancy Food Show, San Francisco
Retro Telephone Box Fancy Food Show, San Francisco
Close up of Somerdale at Fancy Food Show, San Francisco

Good quality British food is becoming increasingly popular overseas, consequently it is crucial to emphasise the products’ provenance and reflect our culture within the materials. The countryside with its rolling hills and green pastures are at the heart of our imagery, reinforcing the message of origin and quality. Typical British features such as the iconic telephone box have also proved to be an important attraction, with buyers insisting on taking selfies whilst making a call from the stand!

Retro Telephone Box Fancy Food Show, San Francisco
Shop front at Fancy Food Show, San Francisco

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© Red Rocket 2017