News

Pure Pie has been awarded Gold by the Association of Illustrators, and will feature in the latest Images annual and touring exhibition.

For more than 30 years, Images has been the only jury-selected illustration annual published in the UK. Gold, silver and bronze awards are presented in the categories Advertising, Books, Design, Editorial, Self-promotion and New Talent. It is considered British illustration's most important document.

Each year the contents are selected from hundreds of entries by seven separate juries of influential figures in the creative industry - art directors from advertising, periodical and book publishing, illustrators' agents and practicing illustrators.

So you can imagine how pink we were tickled when illustrator Steve Simpson rang to tell us that the work we commissioned had scooped the top gong in the Design category.

Steve said “ When Red Rocket sent me the brief for the Pure Pie illustrations, we all knew it had the potential to be a great project. It's great to add the AOI to the list of people who love it!”